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Interviewees

A great number of people gave me their time, experience and expertise. Here are a few of those who consented to be publicly acknowledged. If anything is right in my understanding of creativity and innovation, it’s because of their generosity; if anything’s wrong it’s my fault. In no particular order:

Tim Jones - Innovaro

Tim is Principal of Innovaro. Tim has supported organisations across the aerospace, automotive, chemical, consumer goods, energy, financial services, pharmaceutical and travel sectors as well as several major government programmes. Tim is a recognised leader in innovation and product development, advises a number of public bodies on these topics and is the author of numerous articles and five related books. He is a regular speaker at corporate events focusing on such topics as innovation leadership, innovation strategy and future trends in society and technology. www.innovaro.com

 

David Gluckman

David Gluckman is a brand development Consultant in the wine and spirits business. He had roles in creating such legendary drinks brands as Baileys and Smirnoff Black, as well as a few that got away.

 

Simon Jones - Ictinos Innovation

The founder of Ictinos, Simon was previously Managing Director of Media Lab Europe, a 100-strong, private not-for-profit innovation centre, based in Dublin Ireland. Simon has 20 years experience in advanced technology creation and exploitation. He has been a UK-resident member of the world-famous MIT Media Lab and previously held the ARM research chair at Loughborough University in the UK. www.ictinos-innovation.com

 

Keith Yamashita - Principal, Stone Yamashita Partners

Keith started out as a design major at Stanford University and switched to economics, believing he wanted to become an economist (what was he thinking?). He stayed on at Stanford to pursue a master of arts in organizational behaviour. At Stone Yamashita Partners Keith has worked with CEOs to drive significant change. He has worked with CEOs and executive teams at companies including Hewlett-Packard, Gap Inc., PBS, Apple Computer, Herman Miller, IBM, and Saturn, among others. www.stoneyamashita.com

 

Ceri Willmott - Design Council

Ceri Willmott is Head of Partners & Programmes at the Design Council and leads the Council’s design for business programme, which helps businesses maximise their success and creative potential through effective use of design. Her background includes design led cultural change in the corporate and public sectors and international development. Educated at Cambridge and LSE, Ceri has a PhD in social sciences and is also a qualified lawyer.

 

Babis Mainemelis - London Business School

Babis is Assistant Professor of Organisational Behaviour, his interests include Creativity and play, affecting learning, adaptive flexibility and time. He studied in Thessaloniki, San Francisco, and Case Western Reserve. His publications include: Timelessness and Non-Ephemeral Knowledge; Learning Styles and Adaptive Flexibility: Testing Experiential Learning Theory; and Learning from an Artist about Organizations: The Poetry and Prose of David Whyte at Work. www.london.edu

 

George Kinder

George Kinder - The Kinder Institute. He has been a practicing financial planner and tax advisor for nearly thirty years. In 1995 he co-founded “The Nazrudin Project,” an influential think tank of national financial advisors dedicated to exploring the human and spiritual aspects of money and personal finance. He has spoken at many conferences including a Fidelity sponsored 6-City United Kingdom tour. The Kinder Institute’s 5-day Training in Life Planning has attracted many of the leaders of the financial planning industry. His website provides a listing for the general public of hundreds of advisors who have studied with him and do Life Planning all across the globe. Kinder currently divides his time between offices in Massachusetts and Hawaii. www.kinderinstitute.com

 

David Godber - Nissan Design

Bio coming soon...

 

Hayley Rowe - Client Services Director, Haines McGregor

Hayley has a wealth of experience in brand development and design, having worked with a number of leading brand owners to help innovate and renovate their brands. Past clients have included Procter & Gamble, GlaxoSmithKline, Diageo, Tesco, Chrysalis and Telewest. Hayley has worked for a number of leading brand agencies including Coley Porter Bell and Geometry she is currently Client Services Director of brand development consultancy Haines McGregor. www.hainesmcgregor.co.uk

 

Robert I. Sutton - Stanford Engineering School

Robert I. Sutton is Professor of Management Science and Engineering in the Stanford Engineering School, where he is Co-Director of the Center for Work, Technology, and Organization, an active researcher and cofounder in the Stanford Technology Ventures Program, and a cofounder and active member of the new “d.school,” a multi-disciplinary program that teaches and spreads “design thinking.” he is also an IDEO Fellow. Sutton has consulted to companies including Clorox, Ernst & Young, Deloitte Consulting, Gap, HP, Brass Ring, IDEO, IBM, McDonald’s, McKinsey, People Magazine, Pepsi, Proctor & Gamble, SAP, Steelcase, and Xerox. www.Stanford.edu

 

Matt Locke Head of Innovation - BBC New Media & Technology.

Matt is responsible for developing and running research programmes within the BBC and with external partners, including developing academic and industry partnerships, and developing open innovation initiatives like BBC Backstage and BBC Labs.

He is also on the working group for the Office of the E-Envoy's Digital Inclusion Report and he chairs the External Advisory Panel for the Creative Archive License Group and is on the Board of the Brighton Photo Biennale. Before joining the BBC, Matt worked as a curator and writer, and still continues to write regularly about these themes for journals, websites and his own site at www.test.org.uk

 

Hannah McBain - BBC

After gaining practical experience in TV and theatre production she has spent the past nine years working as an innovation consultant to internal clients at the BBC. She has helped departments forecast the changing demands of consumers, address organisational barriers to innovation and develop new idea generation tools. Her projects have included managing the two year development of a BAFTA award winning interactive drama, introducing rapid prototyping processes and running scenario planning to create strategic visions of the future. She currently works as a Change Consultant supporting organisational development across the whole of the BBC as part of the central Change Team.

 

Brian Clegg - Creativity Unleashed.

Brian was a senior manager at British Airways and is now director of the creativity training company, Creativity Unleashed Limited. He has written a wide range of books on creativity, customer service and popular science, including Imagination Engineering and Creativity and Innovation for Managers. www.cul.co.uk

 

Rory Sutherland Vice Chairman & Creative Director - Ogilvy Group.

Rory was educated at Christ’s College, Cambridge. He joined OgilvyOne as a graduate trainee in September of that year. After 18 months he was moved to the Planning Department. Two weeks after leaving Planning, Rory joined the creative department as a junior copywriter. Promoted to Head of Copy in 1995 and Creative Director in 1997. He is now vice-Chairman of the Ogilvy Group in the UK. www.ogilvy.com

 

Mauro Pennella - Diageo

Mauro Pennella has 17 years of progressively responsible and diversified business experience at Procter & Gamble and Diageo. As part of his current role at Diageo, he heads the Global Front-End of Innovation team, that tries to uncover the future revenues streams both organically and also via acquisitions. Born in Italy, raised in France and having studied in the USA, Mauro prides himself of being a citizen of the world and fluently speaks 5 languages. His personal interests outside his family, include gourmet cooking and painting, which culminated with his first show in April 2006. www.diageo.com

 

Randy Nelson - Pixar

Randy’s title is Dean of Pixar University. Unlike most in-house training facilities, Pixar University’s role isn’t primarily to train employees in how to better perform their jobs, but to keep them educated, entertained and - ideally - employed at Pixar for decades.

Pixar employees can spend up to four hours (of their paid 40 hours) per week in Pixar University classes. At any one time, Nelson says, around 25% of employees are enrolled. Traditional arts courses – drawing, sculpting, acting, writing, improvisation and live-action film-making – have been popular throughout the university’s eight years of operation. But the surprise is who’s doing them. "The classes aren’t art classes for artists - they’re for everybody," Nelson says. "If your job says you’re an accountant, and your pay cheque says Pixar, you’d better think to yourself, ‘I’m a film-maker first, and an accountant second’ ... If you treat people as film-makers first and accountants second, they’ll react as film-makers first." www.pixar.com

 

Joe Ferry - Head of Design Virgin Atlantic

Joe, with his team of in-house designers, is responsible for the new design and development of the cabin interiors and on board products in Virgin Atlantic’s fleet. His responsibilities also include the design management for Virgin Atlantics uniforms, Clubhouses and terminals around the world. www.virgin-atlantic.com

 

Brett McGregor - Haines McGregor

Brett started life in sales, and then moved into marketing with Nestle. Subsequently in marketing management in OTC pharmaceuticals and toiletry markets, prior to becoming a partner in the UK’s most successful NPD consultancy in the 80’s. In the early 90’s he co-founded Haines McGregor - a leading brand development agency which embraces innovation strategy, research and design. Brett has worked in most sectors in most developed markets globally, for top quartile brand owners. He lectures on Innovation ‘best practice’ and ‘corporate creativity’ www.hainesmcgregor.co.uk

 

Stephen Castens, Managing Partner, Eureka! Europe.

Stephen set up the European division of Eureka! in 2004 after having been on the Global circuit with McCann-Erickson. After living in four countries in LATAM & Europe and working the McCann Brands Stephen met Doug Hall, the charismatic CEO of Eureka Ranch, they had an idea and Eureka! Europe was born. Using the 6 Sigma principles and the processes outlined by Deming Eureka! has managed to improve the success rate of innovation with many of the worlds leading companies. www.eurekainventing.com

 

Mark Turrell - CEO Imaginatik.

CEO and co-founder of Imaginatik. Mark works with hundreds of companies around the world on innovation and innovation process management. His clients include Pfizer, Kraft, Nestle, Cadbury Schweppes, Georgia-Pacific, Hallmark, Chevron, Dow Chemical, Bayer and Henkel.

Mark is also a director of Imaginatik Research, a group within Imaginatik dedicated to fundamental research in the area of corporate innovation. He publishes many research reports, writes articles and is a frequent speaker at conferences around the world. www.Imaginatik.com

 

Steve Wilson - Invigor8tion

The former Head of Global Brand Innovation at Diageo, Steve has 38 years experience in the international drinks business. As a specialist in emerging markets, has been involved in setting up new business ventures across Africa, India, Latin America and China.

Most recently Steve was Head of the Reserve Brands Group, the luxury drinks initiative from Diageo, rolled this out to over 20 countries. A chemist by discipline has managed both Research and Development and Innovation marketing functions. www.invigor8tion.com

 

Tim Ambler - Senior Fellow – Marketing, London Business School.

Tim’s Research interests include Brands and brand equity, neuro marketing, measuring marketing performance, advertising and promotions. Before joining the London Business School faculty, Tim was Joint Managing Director, International Distillers & Vintners Ltd Educated at Oxford, Sloan Business School, and MIT, his Publications include: Marketing and the Bottom Line: Health Drives Wealth; Doing Business in China; The SILK Road to International Marketing; Marketing from Advertising to Zen; and articles on advertising effectiveness. www.london.edu

 

Robbert Kuppens - Cisco Systems Inc.

Robbert Kuppens, Cisco Systems, is a Managing Director in the Internet Business Solution Group he has over 18 year of experience in Business/IT consultancy and operational management to the organization. A Dutch citizen, Robbert studied Computer Science, Mathematics and Business Administration in the Netherlands. He completed his MSc at the University of Utrecht (NL). He speaks Dutch, German, English French and Spanish. www.cisco.com